Light the Night Walk and Retail Partners
As part of the Light The Night Walk campaign put on around the country by LLS every year, they offer retail organizations the chance to partner with the Leukemia & Lymphoma Society. Retailers across North America are invited to has customers purchase a paper balloon for the cost of a $1 donation to LLS. Retail partners then display the balloons in their shops, encouraging more people to donate and raising awareness about blood cancers and about the work that LLS does.
In 2010, for instance, the Burlington Coat Factory became the first Light The Night Walk National Paper Balloon Partner. They raised more than $2.5 million just in that one year for the Light The Night Walk. Since they joined the Light the Night Walk in 2003, they have raised a total of $9.4 million for LLS!
This is one example of how organizations and individuals like Corey Ribotsky can help to raise funds for LLS and to encourage others to learn more about the important work done by the Leukemia & Lymphoma Society.